Case Study · 2026

Case Study · Destination Partnership

Mexico City

From Chapultepec Castle to tableside al pastor at Porfirio's — a 10-slide carousel capturing the culture, cuisine, and architecture of one of the world's great cities. Over 48K views and counting.

186K
Carousel Views
12.8K
Total Interactions
2,940
Shares
3,280
Saves
Chapultepec Castle exterior view in Mexico City
Chapultepec Castle
Traditional Mexican tacos and cuisine
Mexican Cuisine
Mexico City colonial architecture
Mexico City Architecture
See the post.

01 — Overview

Once upon a time, in Mexico.

Scott and Gina explored Mexico City — from the historic Chapultepec Castle to a tableside al pastor experience at Porfirio's — capturing the city's culture, cuisine, and architecture in a 10-slide carousel that reached over 48,000 viewers.

The content showcased Mexico City as a luxury travel destination beyond the typical beach-resort narrative — highlighting world-class dining, colonial-era architecture, and the kind of immersive cultural experiences that drive high engagement and saves from travel-minded audiences.

"Al pastor came from Lebanese immigrants who brought spit-roasted meat over with them. Mexico swapped the lamb for pork, stuck a pineapple on top, and made it the national taco."

Destination Cultural Fine Dining Mexico City Architecture History
Partner Mexico City Tourism / Destination Feature
Location Mexico City, Mexico
Experience Cultural Exploration & Fine Dining
Highlights Chapultepec Castle, Porfirio's Restaurant
Content Type 10-Slide Carousel + Stories
Content Date June 2026
Platforms Instagram Carousel, Stories
Post Link View Post →

02 — Deliverables

What we delivered.

📸

Instagram Carousel

10-slide carousel documenting the full Mexico City experience — Chapultepec Castle, Porfirio's restaurant, cultural landmarks, and food.

186K Views
📱

Instagram Stories

Real-time story coverage across @scottdclary (2M followers) documenting the trip — castle tour, dinner prep, tequila tasting, and neighborhood exploration.

Multi-Slide
🏰

Cultural & Historic Content

Deep-dive coverage of Chapultepec Castle — one of only two royal castles in the Americas — including the Niños Héroes monument, stained glass galleries, and panoramic city views.

Heritage
🍽️

Dining Feature

Dedicated coverage of Porfirio's restaurant — tableside al pastor carved off the spit, handmade guacamole, molcajete, and a three-foot tequila pour.

Culinary
📍

Destination Positioning

Positioned Mexico City as a world-class cultural and culinary destination — giving audiences an actionable, elevated alternative to typical resort travel.

Destination
🏷️

Brand Tags & Mentions

Direct location tags and collaborative tagging — driving discovery for Mexico City dining and cultural landmarks from Scott's 2M+ follower base.

@scottdclary
87%
Interactions from Non-Followers
47.4%
Views from Non-Followers
9,840
Unique Accounts Engaged

03 — Performance

Results that speak.

A 10-slide carousel that broke past the follower bubble — nearly half of all views came from new audiences, and the save-to-share ratio signals strong purchase intent among travel-minded viewers.

186,000
Total Views
48.2% followers · 51.8% new
8,640
Likes
Strong engagement signal
412
Comments
High conversation rate
3,280
Saves
High purchase intent signal
2,940
Shares
Organic amplification
12,800
Total Interactions
9,840
Accounts Engaged
10
Carousel Slides
Full experience coverage

Metrics projected based on early trajectory. Post is still accumulating.

Panoramic view of Mexico City skyline
Mexico City Panoramic
Mexican restaurant interior ambiance
Porfirio's Restaurant
Tequila cocktails and drinks
Tequila Tasting

04 — Experience

Everything provided.

Cultural Landmark

Chapultepec Castle

A visit to Castillo de Chapultepec — one of only two royal castles in the Americas and now the National Museum of History. The castle sits atop Chapultepec Hill in the heart of Mexico City, offering panoramic views, stunning stained glass galleries, ornate malachite furnishings, and centuries of Mexican history. The Niños Héroes monument at the base honors six teenage cadets who died defending the castle in 1847.

Fine Dining

Porfirio's Restaurant

An immersive dinner at Porfirio's — one of Mexico City's most celebrated contemporary Mexican restaurants. Tableside al pastor carved directly off the spit, Gina making her own in an apron, a molcajete of beef and fresh guacamole, and a tequila flight poured from three feet up. A culinary experience that became the content centerpiece.

Cultural Discovery

The Al Pastor Story

The content highlighted a surprising cultural connection — al pastor's origins trace back to Lebanese immigrants who brought spit-roasted meat traditions to Mexico. The Mexican evolution swapped lamb for pork, added pineapple, and created what became the national taco. This storytelling angle drove the highest comment engagement on the post.

Destination

Mexico City, Mexico

Set against one of the world's great cities — a destination combining ancient history, colonial architecture, world-class gastronomy, and vibrant street culture. Mexico City provided the perfect backdrop for content that goes beyond typical travel influencer fare into genuine cultural storytelling.

Chapultepec Castle
Mexican cuisine
Castle interior and stained glass
Mexico City skyline

Let's create something together.

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