Case Study · 2026
Case Study · Destination Partnership
From Chapultepec Castle to tableside al pastor at Porfirio's — a 10-slide carousel capturing the culture, cuisine, and architecture of one of the world's great cities. Over 48K views and counting.
01 — Overview
Scott and Gina explored Mexico City — from the historic Chapultepec Castle to a tableside al pastor experience at Porfirio's — capturing the city's culture, cuisine, and architecture in a 10-slide carousel that reached over 48,000 viewers.
The content showcased Mexico City as a luxury travel destination beyond the typical beach-resort narrative — highlighting world-class dining, colonial-era architecture, and the kind of immersive cultural experiences that drive high engagement and saves from travel-minded audiences.
"Al pastor came from Lebanese immigrants who brought spit-roasted meat over with them. Mexico swapped the lamb for pork, stuck a pineapple on top, and made it the national taco."
| Partner | Mexico City Tourism / Destination Feature |
| Location | Mexico City, Mexico |
| Experience | Cultural Exploration & Fine Dining |
| Highlights | Chapultepec Castle, Porfirio's Restaurant |
| Content Type | 10-Slide Carousel + Stories |
| Content Date | June 2026 |
| Platforms | Instagram Carousel, Stories |
| Post Link | View Post → |
02 — Deliverables
10-slide carousel documenting the full Mexico City experience — Chapultepec Castle, Porfirio's restaurant, cultural landmarks, and food.
186K ViewsReal-time story coverage across @scottdclary (2M followers) documenting the trip — castle tour, dinner prep, tequila tasting, and neighborhood exploration.
Multi-SlideDeep-dive coverage of Chapultepec Castle — one of only two royal castles in the Americas — including the Niños Héroes monument, stained glass galleries, and panoramic city views.
HeritageDedicated coverage of Porfirio's restaurant — tableside al pastor carved off the spit, handmade guacamole, molcajete, and a three-foot tequila pour.
CulinaryPositioned Mexico City as a world-class cultural and culinary destination — giving audiences an actionable, elevated alternative to typical resort travel.
DestinationDirect location tags and collaborative tagging — driving discovery for Mexico City dining and cultural landmarks from Scott's 2M+ follower base.
@scottdclary03 — Performance
A 10-slide carousel that broke past the follower bubble — nearly half of all views came from new audiences, and the save-to-share ratio signals strong purchase intent among travel-minded viewers.
Metrics projected based on early trajectory. Post is still accumulating.
04 — Experience
Cultural Landmark
A visit to Castillo de Chapultepec — one of only two royal castles in the Americas and now the National Museum of History. The castle sits atop Chapultepec Hill in the heart of Mexico City, offering panoramic views, stunning stained glass galleries, ornate malachite furnishings, and centuries of Mexican history. The Niños Héroes monument at the base honors six teenage cadets who died defending the castle in 1847.
Fine Dining
An immersive dinner at Porfirio's — one of Mexico City's most celebrated contemporary Mexican restaurants. Tableside al pastor carved directly off the spit, Gina making her own in an apron, a molcajete of beef and fresh guacamole, and a tequila flight poured from three feet up. A culinary experience that became the content centerpiece.
Cultural Discovery
The content highlighted a surprising cultural connection — al pastor's origins trace back to Lebanese immigrants who brought spit-roasted meat traditions to Mexico. The Mexican evolution swapped lamb for pork, added pineapple, and created what became the national taco. This storytelling angle drove the highest comment engagement on the post.
Destination
Set against one of the world's great cities — a destination combining ancient history, colonial architecture, world-class gastronomy, and vibrant street culture. Mexico City provided the perfect backdrop for content that goes beyond typical travel influencer fare into genuine cultural storytelling.